The presidential campaign has exposed deep divides in American society and left many in every political party anxious about the future. During this time of political tension, our neighbors to the north have one thing to say: America is just great.
Some Canadians watching as American politics have hit rock bottom in recent weeks decided that the United States needed a cross-border pep talk. Thus was born a social media campaign called “Tell America It’s Great,” complete with a hashtag, a Twitter account and a series of YouTube videos.
It was the brainchild of the Garden Collective, a creative agency based in Toronto, and in the videos, a diverse and polite group of Canadians earnestly recite all the things they like about the United States.
“Sometimes friends just need to look out for each other,” Shari Walczak, a founder of the agency, said on Sunday.
“Hey, guys!” says one cheerful man in the campaign’s main video, which was filmed on webcams and smartphones. “We’re just up here in Canada talking about how great you guys are down there, and we thought we’d just send you a little bit of a love note.”
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