“This is valuable for people who have nefarious purposes.”
Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server.
The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on hot-button issues such as gun ownership, stem cell research, and the right to abortion, as well as suspected religious affiliation and ethnicity. The data was amassed from a variety of sources—from the banned subreddit r/fatpeoplehate to American Crossroads, the super PAC co-founded by former White House strategist Karl Rove.
Deep Root Analytics, a conservative data firm that identifies audiences for political ads, confirmed ownership of the data to Gizmodo on Friday.
UpGuard cyber risk analyst Chris Vickery discovered Deep Root’s data online last week. More than a terabyte was stored on the cloud server without the protection of a password and could be accessed by anyone who found the URL. Many of the files did not originate at Deep Root, but are instead the aggregate of outside data firms and Republican super PACs, shedding light onto the increasingly advanced data ecosystem that helped propel President Donald Trump’s slim margins in key swing states.
Although files possessed by Deep Root would be typical in any campaign, Republican or Democratic, experts say its exposure in a single open database raises significant privacy concerns. “This is valuable for people who have nefarious purposes,” Joseph Lorenzo Hall, the chief technologist at the Center for Democracy and Technology, said of the data.
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