Vox reports on 'chilling';
Watch this recently released ad from the National Rifle Association, starring right-wing pundit Dana Loesch. It stops just short of calling for a civil war against liberals:
Here’s a full transcription of Loesch’s rant, in case you prefer text. Bear in mind that these words are overlaid over ominous images of protest and street violence:
"They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse “the resistance.”
All to make them march. Make them protest. Make them scream racism and sexism and xenophobia and homophobia. To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness.
And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth.
I’m the National Rifle Association of America. And I’m freedom’s safest place."
It’s not hard to figure out what the narrative is here. A liberal insurgency is destroying American society. The “only way” to protect yourself from this surge in left-wing violence (a made-up threat, to be clear) is to donate to the NRA — an organization that exists solely to help people buy guns.
The ad isn’t an outright exhortation to violence. NRA ads never are. But the NRA has a very long history of using apocalyptic, paranoid rhetoric about the collapse of American society in order to sell people on the notion that they need to act now to preserve their gun rights.
Full story in article.